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      <image:title>Founders - Meet Annalisa</image:title>
      <image:caption>Transitioning from dusty boots to boardroom suits and back again is nothing new for Annalisa Williams. As an experienced consultative sales and strategy professional, Annalisa prides herself in helping clients develop creatively differentiated solutions offerings. Crafting focused, solution centric messaging that resonates with key market decision makers is a core talent for Annalisa. Her keen intuition fosters an outside the box approach to unique market strategy, product placement, business to business relationship development and value selling principles. Annalisa is passionate about many things and it shows in her energy and enthusiasm as she faces the day. Being a “super prospector” and “master matchmaker” comes naturally to her. Miraculously fitting together the intricate puzzle pieces for successful business to business strategies, she is able to help her clients reach well-vetted and resourced partners that may be otherwise untouchable. Annalisa is also well known as the go-to source for the latest and greatest new technologies in the agriculture industry. Annalisa is a California Polytechnic State University San Luis Obispo graduate earning her BS degree in Agribusiness and MS in Agriculture Science. Prior to co-founding AgNexus Consulting, Annalisa worked for Acadian Plant Health building and managing their specialty crop corporate grower portfolio. She has over 15 years of experience launching new technologies, creating strategic marketing and sales direction and compellingly communicating the value of unique technologies to a diverse grower community. In an effort to continue to grow as an individual and enhance her perspectives, Annalisa often participates in continuing education including executive leadership, strategic selling, digital communications and crop consulting.</image:caption>
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      <image:title>Founders - Meet Robin</image:title>
      <image:caption>It takes an unusual person to lead top-notch research on the next generation of crop technologies, and an experienced sales strategist to position those offerings in a way that excites customers. Robin is the one-in-a-million professional agronomist who can fill both the “scientist” and “sales strategist” roles while simultaneously delivering strategic market insights that shape the future of the business.  Robin has 20+ years of success developing market-leading product offerings in the agribusiness industry. She leverages her background as a top strategic scientist to consult on effective sales enablement and targeted marketing strategies, especially for new product launches. Robin is a compelling public speaker and technical writer who translates complex scientific ideas into engaging presentations, marketing education materials, and sales training tools that connect with all audiences. Prior to AgNexus Robin Ross oversaw all U.S.-based R&amp;D programs on row crops, vegetables, turf, and horticulture with Acadian Plant Health.  In this role she played an integral role in establishing the company’s credibility as a world leader in the biostimulant field and was a key scientist on the commercial launch of two new products with global impact.  Her talents in marketing innovation led major change in the company’s science culture and improve field studies as well as using science to equip a more-informed and persuasive sales force.  Robin has a  Master of Science (MS) in Plant Pathology with Minor in Experimental Statistics, Clemson University, Clemson, SC Master’s Thesis: “Biological Control of Wirestem on Cabbage” (Controlling Rhizoctonia with Elicitors, Beneficial Fungi, &amp; Bacteria) with a Bachelor of Science (BS) in Biology, Mars Hill College, Mars Hill, NC.  Through her career she has had multiple continuing education classes in Leadership, Relationship Selling, Communication Selling, and Myers-Briggs Communication</image:caption>
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    <lastmod>2021-08-09</lastmod>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - We’re here to collaborate</image:title>
      <image:caption>Alliance members gain access to on-demand, experienced and specialized consulting professionals.</image:caption>
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    <loc>https://www.nexuselite.group/join</loc>
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    <lastmod>2021-07-14</lastmod>
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      <image:title>Join Our Team - Network Access</image:title>
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  <url>
    <loc>https://www.nexuselite.group/annalisa</loc>
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    <lastmod>2021-06-17</lastmod>
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      <image:loc>https://static1.squarespace.com/static/603547d687e3de29ebb24d7a/t/606fcad759c1ef32971f43da/1617939169485/Williams2016-116.jpg</image:loc>
      <image:title>Annalisa - Transitioning from dusty boots to boardroom suits and back again is nothing new for Annalisa Williams. As an experienced consultative sales and strategy professional, Annalisa prides herself in helping clients develop creatively differentiated solutions offerings. Crafting focused, solution centric messaging that resonates with key market decision makers is a core talent for Annalisa. Her keen intuition fosters an outside the box approach to unique market strategy, product placement, business to business relationship development and value selling principles. Annalisa is passionate about many things and it shows in her energy and enthusiasm as she faces the day. Being a “super prospector” and “master matchmaker” comes naturally to her. Miraculously fitting together the intricate puzzle pieces for successful business to business strategies, she is able to help her clients reach well-vetted and resourced partners that may be otherwise untouchable. Annalisa is also well known as the go-to source for the latest and greatest new technologies in the ag industry. Annalisa is a California Polytechnic State University San Luis Obispo graduate earning her BS degree in Agribusiness and MS in Agriculture Science. Prior to co-founding AgNexus Consulting, Annalisa worked for Acadian Plant Health building and managing their specialty crop corporate grower portfolio. She has over 15 years of experience launching new technologies, creating strategic marketing and sales direction and compellingly communicating the value of unique technologies to a diverse grower community. In an effort to continue to grow as an individual and enhance her perspectives, Annalisa often participates in continuing education including executive leadership, strategic selling, digital communications and crop consulting.</image:title>
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      <image:title>Annalisa</image:title>
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      <image:title>Annalisa</image:title>
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    <loc>https://www.nexuselite.group/johnbuck</loc>
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    <lastmod>2021-03-20</lastmod>
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  <url>
    <loc>https://www.nexuselite.group/amanda</loc>
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    <lastmod>2021-04-09</lastmod>
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      <image:title>Amanda - BIO</image:title>
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      <image:title>Amanda</image:title>
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    <loc>https://www.nexuselite.group/mark-zettler</loc>
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    <lastmod>2021-04-09</lastmod>
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      <image:title>Mark Zettler</image:title>
      <image:caption>For more than 30 years, I was fortunate to hold numerous leadership roles across R&amp;D, New Product Development and New Business Development for Dow Chemical, Dow AgroSciences and AgroFresh Solutions, serving the global pre-harvest and post-harvest Food and Agriculture sectors. The solutions spanned agronomic and horticultural crops, from grower to retailer, and included all activities from discovery to development and launch. I continue to feed my passion to serve the agricultural sector as a Board of Directors member, a Scientific Advisory Board member, or as a strategic advisor.  For technology companies expanding globally, I am also serving as an international product development team leader where I build a sense of community and offer a comprehensive toolbox tailored to each company’s needs: • Product Design Criteria with Voice of Customer • Technology scouting, integration and investment processes • Stage gate / swim lane processes and portfolio management • Experimental Design • Intellectual Property management • Open Innovation Networks • Six Sigma methodology and tools for defect and waste reduction • Change Management for organizations • Strategy development and deployment I would be honored to serve as a board member or technical advisor for startups &amp; technology companies, or as a consultant for investor and VC companies.</image:caption>
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      <image:title>Mark Zettler</image:title>
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      <image:title>Mark Zettler</image:title>
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  <url>
    <loc>https://www.nexuselite.group/obadiah-goemaat</loc>
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    <lastmod>2021-03-20</lastmod>
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    <loc>https://www.nexuselite.group/pat-mcginnity</loc>
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    <lastmod>2021-04-09</lastmod>
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  <url>
    <loc>https://www.nexuselite.group/randy-mcdaniels</loc>
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    <lastmod>2021-04-09</lastmod>
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      <image:loc>https://static1.squarespace.com/static/603547d687e3de29ebb24d7a/t/6055839448c4b95709831e7c/1616217024292/Randy-B_W.jpg</image:loc>
      <image:title>Randy McDaniels - Randy has been immersed in all things marketing his entire life… his dad built this agency from the ground up. But taking over the family business didn’t come easy. Randy worked his way through the agency wearing the hat of copywriter, producer, media buyer and account executive before becoming President. He has over 35 years of experience in a wide variety of agri-business including input suppliers, equipment manufacturers, ag finance, ag buildings, technology and associations. But the end-product isn’t the only thing that’s important to him. His keen sense of industry trends helps him lead his team in creating innovative, well-crafted messages that get results.  Don’t be surprised if he calls you for lunch or simply checks to see how things are going (and if you caught last night’s game), because at the end of the day… it’s relationships that count. Under the leadership of Randy McDaniels, McDaniels Marketing &amp; McD Digital are a powerful full service force in the Ag industry.  Our services include marketing research, consultation and communications planning, branding, advertising campaign development and media placement, public relations, display and exhibits, sales collateral, website development, SEO, PPC, social media and video production.  HQ:  Pekin, IL (in the heart of the corn belt)   Offices in Rockford, IL Springfield, IL and the Quad Cities along with South Haven, Michigan Celebrating 55 years in business; 1966-2021</image:title>
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      <image:loc>https://static1.squarespace.com/static/603547d687e3de29ebb24d7a/t/605584723e7193507722a9db/1616217208295/McDaniels+Marketing+Super+Powers_Page_2.jpg</image:loc>
      <image:title>Randy McDaniels</image:title>
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      <image:title>Randy McDaniels</image:title>
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    <loc>https://www.nexuselite.group/robinross</loc>
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    <lastmod>2021-04-08</lastmod>
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      <image:title>Robin Ross - It takes an unusual person to lead top-notch research on the next generation of crop technologies, and an experienced sales strategist to position those offerings in a way that excites customers. Robin is the one-in-a-million professional agronomist who can fill both the “scientist” and “sales strategist” roles while simultaneously delivering strategic market insights that shape the future of the business.  Robin has 20+ years of success developing market-leading product offerings in the agribusiness industry. She leverages her background as a top strategic scientist to consult on effective sales enablement and targeted marketing strategies, especially for new product launches. Robin is a compelling public speaker and technical writer who translates complex scientific ideas into engaging presentations, marketing education materials, and sales training tools that connect with all audiences.  Prior to AgNexus Robin Ross oversaw all U.S.-based R&amp;D programs on row crops, vegetables, turf, and horticulture with Acadian Plant Health.  In this role she played an integral role in establishing the company’s credibility as a world leader in the biostimulant field and was a key scientist on the commercial launch of two new products with global impact.  Her talents in marketing innovation led major change in the company’s science culture and improve field studies as well as using science to equip a more-informed and persuasive sales force.  Robin has a  Master of Science (MS) in Plant Pathology with Minor in Experimental Statistics, Clemson University, Clemson, SC Master’s Thesis: “Biological Control of Wirestem on Cabbage” (Controlling Rhizoctonia with Elicitors, Beneficial Fungi, &amp; Bacteria) with a Bachelor of Science (BS) in Biology, Mars Hill College, Mars Hill, NC.  Through her career she has had multiple continuing education classes in Leadership, Relationship Selling, Communication Selling, and Myers-Briggs Communication.</image:title>
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      <image:title>Robin Ross</image:title>
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      <image:title>Robin Ross</image:title>
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    <loc>https://www.nexuselite.group/ron-taylor</loc>
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    <lastmod>2021-03-20</lastmod>
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  <url>
    <loc>https://www.nexuselite.group/steve-stebbins</loc>
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    <lastmod>2021-04-09</lastmod>
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  <url>
    <loc>https://www.nexuselite.group/steve-walton</loc>
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    <lastmod>2021-04-09</lastmod>
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      <image:title>Steve Walton - Steve Walton is Professor in the Practice of Information Systems and Operations Management at Goizueta Business School. Steve has been at Emory since 1996, and has served as Associate Dean of the Full-Time MBA and the Executive MBA. He was also part of the faculty at Baylor University and NC A&amp;T State University. Prior to coming to Goizueta, Steve worked for IBM and consulted for a national technology consultancy. He earned his Ph.D. in Business Administration/ Operations from the University of North Carolina at Chapel Hill in 1993. He earned his MS and BS at Clemson University. Steve teaches Executing Strategy, Strategic Decision Making, Physiology of Decision Making, Strategic Problem Solving, and Operations Management at Goizueta and has been recognized with eleven teaching awards, including the university-wide Emory Williams Distinguished Teaching Award and the Marc Adler Prize for Teaching Excellence. Steve also designs and teaches such innovative classes as Sports, Management and the Atlanta Falcons, which Steve co-taught with members of the Falcons’ executive team. His current interests include the impact of stress and nutrition on decision making, patterns of business model disruption and the implications of leading edge technology on how firms execute strategy. Steve’s research has been published in various operations management journals. Steve’s first book, “Successful Service Operations Management” which he wrote with several colleagues, is in its second edition. Steve’s consulting clients include Verizon Wireless, International Paper, Farmers Insurance, Microsoft, UPS, Sony, MailChimp, Panasonic, OFS, Home Depot, First Data, The Jet Propulsion Laboratory, Delta Air Lines, Global Payments, The U.S. State Department, The U.S. Commerce Department, The Innovation Fund of South Africa, The Global Health Initiative, Pfizer, Princess Cruises, The Atlanta Falcons, Usher’s New Look Foundation, SunTrust, KPMG, Siemens Medical Systems, Siemens Traction Group, Solvay Pharmaceuticals, ORBIS, The Arthur M. Blank Family Office, Manhattan Associates, Synovus, Crawford &amp; Company, ZC Sterling, Great American Insurance Company, Atlanta Casualty Company, Kurt Salmon Associates, and others. Contact Information: Steve Walton Goizueta Business School Emory University Atlanta, GA 30322 (404) 727-3526 steve.walton@emory.edu</image:title>
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  <url>
    <loc>https://www.nexuselite.group/troy-miller</loc>
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    <lastmod>2021-04-09</lastmod>
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      <image:title>Troy Miller - BIO</image:title>
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      <image:title>Troy Miller</image:title>
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      <image:title>Troy Miller</image:title>
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    <loc>https://www.nexuselite.group/contact</loc>
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